Cookie Policy
Last updated: 17 August 2026
This Cookie Policy explains how ASHTON PAUL (D&B) LTD ("we", "our", "us") uses cookies and similar tracking technologies on our website ashton-paul.co.uk (the "Website").
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies help us understand how you use our Website, remember your preferences, and improve your overall experience.
2. Types of Cookies We Use
We use two categories of cookies and similar storage on this Website:
2.1 Strictly Necessary
Purpose: Essential for the Website to function properly
Examples: our cookie consent record (cc_cookie), the WhatsApp chat-prompt dismissal (whatsapp-widget-dismissed, stored in your browser rather than as a cookie), and the quick-estimate form's email hand-off (quickEstimateEmail, also stored in your browser)
Can be disabled: No - these are required for the Website to work
2.2 Analytics
Purpose: Help us understand how visitors use the Website, so we can improve it
Examples: Google Analytics and Microsoft Clarity cookies
Can be disabled: Yes - nothing analytical loads until you accept, and you can withdraw consent at any time (see section 5)
3. First-Party and Third-Party Cookies
3.1 First-Party Cookies
These are cookies set directly by our Website. They help us provide essential functionality and improve your user experience.
3.2 Third-Party Cookies
Our Website uses two third-party analytics services, both consent-gated, that set their own cookies:
- Microsoft Clarity: We use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This helps us improve our website. Clarity uses cookies and other tracking technologies to determine the popularity of pages/features and online activity. For more information, visit the Microsoft Privacy Statement.
- Google Analytics: We use Google Analytics to help us understand Website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our site. You can opt out using the Google Analytics Opt-out Browser Add-on.
These third-party services are governed by their own privacy policies and cookie policies.
4. Session vs Persistent Cookies
4.1 Session Cookies
These are temporary cookies that expire when you close your browser. They help with navigation and keep you logged in during your visit.
4.2 Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They remember your preferences for future visits.
5. How to Manage Cookies
You have the right to decide whether to accept or reject analytics cookies. A banner asks for your choice on your first visit, and you can review or change it at any time.
5.1 Cookie preferences on this Website
Click the button below, or the "Cookie settings" link in the footer of any page, to open the cookie preferences panel. From there you can accept all, reject all, or switch analytics on or off. Switching analytics off deletes the analytics cookies set on our own domain, tells Google and Microsoft that you have withdrawn consent, and stops their tags loading on any later visit. A small number of cookies that Microsoft sets on its own domains cannot be deleted by us — we can only tell Microsoft to stop using them. Section 10 marks which cookies we can and cannot delete.
5.2 Browser Settings
You can also control cookies through your web browser's own settings — for example to block all cookies or delete them after each browsing session. This applies to every website you visit, not just ours, and blocking necessary cookies may stop parts of this Website working.
5.3 Opt-Out Tools
You can also use these tools to manage cookies:
6. Do Not Track Signals
Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. As there is no consistent industry standard for responding to DNT signals, we do not currently respond to DNT signals.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by the "Last updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
8. More Information
For more information about how we handle your personal data, please see our Privacy Policy.
For general information about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
9. Contact Us
If you have any questions about our use of cookies, please contact us:
ASHTON PAUL (D&B) LTD
Company Number: 16554414
12 Lagham Park, South Godstone, Godstone, England, RH9 8ER
Email: ashton@ashton-paul.co.uk
Phone: 07736 733326
10. Detailed Cookie List
Below is the complete list of cookies and browser storage keys in use on our Website. "Deleted on withdrawal" marks the ones we can remove from your device when you switch analytics off — cookies set by Microsoft on their own domains can only be stopped, not deleted, by us.
| Name | Provider | Purpose | Retention | Category | Deleted on withdrawal |
|---|---|---|---|---|---|
| cc_cookie | Ashton Paul (CookieConsent) | Stores your cookie consent choices. | 182 days | Necessary | No |
| whatsapp-widget-dismissed | Ashton Paul | Remembers that you dismissed the WhatsApp chat prompt, for 24 hours. | 24 hours | Necessary | No |
| quickEstimateEmail | Ashton Paul | Passes your email from the quick-estimate form to the confirmation page. | Session | Necessary | No |
| _ga | Google Analytics | Distinguishes individual visitors. | 2 years | Analytics | Yes |
| _ga_* | Google Analytics | Persists session state for the GA4 property. | 2 years | Analytics | Yes |
| _gid | Google Analytics | Distinguishes individual visitors. | 24 hours | Analytics | Yes |
| _gat | Google Analytics | Throttles the request rate (rarely set). | 1 minute | Analytics | Yes |
| _clck | Microsoft Clarity | Persists the Clarity user ID for this site. | 1 year | Analytics | Yes |
| _clsk | Microsoft Clarity | Connects multiple page views into one session. | 1 day | Analytics | Yes |
| CLID | Microsoft Clarity | Identifies the same user across websites that use Clarity. | 1 year | Analytics | No |
| ANONCHK | Microsoft Clarity / Bing | Indicates whether the MUID cookie is transferred to Microsoft's ANID cookie. | 10 minutes | Analytics | No |
| MR | Microsoft Clarity / Bing | Refreshes the MUID cookie. | 7 days | Analytics | No |
| MUID | Microsoft Clarity / Bing | Identifies unique browsers visiting Microsoft sites. | 1 year | Analytics | No |
| SM | Microsoft Clarity / Bing | Synchronises the MUID cookie across Microsoft domains. | Session | Analytics | No |
